The DIY Best Pitch Race Continues With $0 Budget ‘For Lovers Only’
The race to the best pitch for DIY movies continues. The Internet is buzzing around ‘For Lovers Only‘, a film shot by the Polish Brothers for a $0 budget and that already made $200,000 on iTunes. Here comes the dreamy pitch for DIY filmmakers!
The movie written by Mark Polish, who’s also the lead actor, was shot over 12 days in Paris. Directed by brother Michael on a Canon 5D, in black and white and with the help of natural light, it follows the sentimental journey of a man and a woman in Paris.
The trailer doesn’t reveal much about the story but mostly shows lead actress Stana Katic (Castle actress) and Mark Polish doing a lot of kissing and being photogenic on the beautiful Gainsbourg song, La Noyee . It also has a Lelouch ‘Un Homme et Une Femme‘ feel, a movie I loved but never felt needed a sequel. Thanks to Katic’s fan-base and her 67,000 + followers on Twitter, the brothers didn’t spend any time or money on marketing. At Mark’s request, Katic twtitted about the movie, the news spread among her followers and grew as it got good reception.
As fascinating as I found the story, I am annoyed by how the Polish brothers sell their pitch. A zero dollar budget doesn’t exist. Take it however you want, but if you shoot 12 days in Paris and you are Americans, you had at least to take a plane to get there.
From The Wrap’s exclusive interview:
The brothers said that their hotels and some meals were comped; they shot and edited with equipment they already owned; and they don’t consider the few grand worth of meals, taxis and the like to be part of an actual budget. “There was not one dime that came out of our pocket specifically for this movie — besides the food we ate, but we had to eat, anyway,” Michael said.
So, when do you start considering expenses as part of your budget if you consider plane tickets, taxi rides and meals as part of your natural journey as a human being on Earth? (And taxi in Paris, really?)
Why not simply admitting they spent $100, $1,000 or $5,000 to make their movie? There’s nothing to be shameful about a small budget, especially when you already have a $200,000 profit. But it seems that nothing is ever enough now, or at least not the truth, to attract people.
True, by stating they spent $0 to shoot a feature, they got our attention, but I still think the DIY community would have been receptive to a more reasonable statement.
What’s next? How many more movies based on a marketing gimmick can help launch or boost careers? Would ‘For Lovers Only’ have gone anywhere without Katic’s presence and fan-base? And is the ‘DIY’ feature film the new business card?