Ok Go Associates With Google Chrome for Their New Hot Music Video ‘All Is Not Lost’
Almost a year after the Arcade Fire Google Chrome Experiment (my favorite so far), it’s now Ok Go turn to bring us an alternative/innovative music video. The Chicago based band, made famous on the Net thanks to their hits A Million Ways and Here It Goes Again, has been cultivated its difference by consistently bringing original music videos, demonstrating a strong artistic vision and a desire to create independently. In the last year, Ok Go has launched several videos that buzzed on the Internet such as the double version of This Too Shall Pass, White Knuckles and Last Leaf. (Watch all Ok Go videos here)
For their new song, ‘All Is Not Lost’, Ok Go collaborated with the dance troupe Pilobolus and with long-time ally, choreographer and director Trish Sie (who is also sister of band lead singer Damian Kulash). The song, conceived as a message of hope to Japan, attracted Pilobolus and Google Chrome that offered to launch it via the HTML5 experience.
“We don’t tend to make videos in the standard top down way where the director has a preconceived idea that is fully formed and ready to execute. We usually find groups of collaborators or individual collaborators who we think have good ideas and then we sort of poke at that idea.”
Kulash explains in a Behind the Scene video. With Google Chrome in mind, Ok Go and its collaborators worked on a kaleidoscope concept, where the main window would divide itself into smaller cells as the song goes, concluding with the apparition of a word chosen earlier by the viewer:
Watch the “regular” version of the music video or click here to watch it on Google Chrome.
Below is a Behind the Scene video about the Panasonic 3D A1 camera used to shoot the music video.
I personally enjoyed the music video, the concept and its ambition, but the Google Chrome experience hasn’t ‘Wowed‘ me since the Arcade Fire video that had the element of surprise on its side. What do you think about the new Ok Go video? Does it make a difference to you watching it on Google Chrome or Youtube?