Download The Youtube Creator Playbook And Optimize Your Youtube Channel
Ever wondered why your video had just 62 clicks, no comments and your Channel 12 subscribers? Part of the answer can be that you didn’t use all the tools Youtube offers to optimize your Channel. Unless you are a teenager with countless numbers of hours to try, test, repeat, undo and try some more, you might want to save some time and read the Youtube Creator Playbook.
The 70 pages guide breaks it down for you in a clear and efficient way, thanks to a clever system of Icons and Key Definitions giving you an idea of how long each step will take, and what is the overall impact the specific step you’ll chose to focus on will have on your channel success.
One thing is clear: opening a Youtube Channel is no pass-time. You need to update your content on a regular basis, interact with subscribers and other Channel’s pages, interconnect all that with Social Media (of course) and chances are, for a long time, this is just going to be another time consuming side activity that won’t help paying the rent, but there’s no other way to do it.
The guide is broken down into three parts:
–Programming and Producing, that will probably be a refresher, if you’ve ever spent some time reading articles or books about Social Media. The advise can apply to pretty much anything you try to advertise on Internet, which makes it even more interesting.
–Publishing and Optimizing, this is the section where I discovered the most Youtube-specific tools, such as thumbnail optimization or annotations. Because I haven’t never tried to develop a Youtube Channel, these are the steps I know I would have missed when opening it.
–Community and Social Media: have a Facebook, have a Twitter… and have Google +!
You can download the Playbook here.