Is Parody A Good Way to Promote Your Own Movie?
I had no interest whatsoever to go watch The Muppets movie before that trailer, but that’s because the cynic grown-up in me forgot how they used to make me laugh. And if the Muppets are not talking per se in this trailer, what a great way to promote their humor and the spirit of the coming movie.
It only took a minute and a half to make me go from ‘no way‘ to ‘why not after all’…
I am not sure how promotional parody plays legally, but it would actually be interesting to know if it’s an easy and affordable way for independent filmmakers to promote their own projects.
It suddenly seems like a perfect way to build a fan-base and a pre-audience during a Kickstarter campaign or a viral marketing campaign. This might not be the best way to go if you want to promote a drama, but humor has always been an effective way to reach people -or so I believe, at least- and I’m sure we will see someone who’ll find a way to do so.
In the meantime, if you want to create a buzz around a comedy, a webseries, a short-movie, or even a whatever-product, think about the potential that promotional parody detains. I know I will!
The Muppets will be out November 23rd, 2011 in the US. For French viewers, it’s another story, initially set to be released December 28th, Disney canceled the release and is debating on a new date after french fans protested. What wouldn’t we do for Muppets…[via @slashfilm]