Netflix CEO Reed Hastings Sent Me an Email…
… and I honestly thought it was a Spam for a penis elongation.
At the same time, dear Reed Hastings, you shouldn’t assume that everybody knows who you are just because you own Netflix (yes, CEOs of the world, we don’t know your names even if we use your products). Your email Object shouldn’t be titled ‘An Explanatio
I messed up. I owe you an explanation.
That’s very dramatic and I’ve been in France for a month now, so needless to say that I am back to my old self (i.e. a despicable French person) and I’m not too receptive to the ‘we don’t know each other but you can call me Reed‘ thingy.
End of the Introduction
What did Reed have to say in substance?
We (consumers) complained. He (Reed) heard us.
Netflix will soon split its offer between two companies: Netflix, for the streaming catalog only, and Qwikster, the little sister soon to come, that will offer the shipped DVDs’ catalog:
Qwikster will be the same website and DVD service that everyone is used to. It is just a new name, and DVD members will go to qwikster.com to access their DVD queues and choose movies. One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games. Members have been asking for video games for many years, but now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow. A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated.
As many of you already know, Netflix raised their price and changed their formulas overnight few months back, forcing a lot of customers, me included, to downgrade their prestation and leaving us frustrated.
Bad jokes aside, I think Qwikster is a smart move that will give autonomy to both Netflix and Qwikster to evolve the way they need whenever they need to, all the while limiting potential disturbance around customers habits.
After all, Netflix is still one of my all time favorite ‘cultural difference’, so I’m glad to see that Reed has it under control.