FCPX Gets An Update and Offers a 30-day Trial Version… But No Email From Tim Cook
It’s Apple’s turn to listen to their unhappy customers and react, but in a more discreet way that differs from Reed Hastings and his Netflix gang.
Since Final Cut Pro X has been released, the majority of the professional editors who did the switch (or tried to) haven’t ceased to complain over some key features missing. To a point where Adobe, who jumped through the opened window, started selling Premiere at a cut price and to recuperate new customers leaving the Apple boat.
One of the key point to me doesn’t lay in the new features though but in the fact that you can download a 30-day trial version that is a real 30-day version, which means that once you have downloaded it and opened it once, the second day will be deducted the second day you open FCPX and not the day after you’ve downloaded the program.
Coming from a company that in the recent year has developed the habit to force customers to bend and adapt to their offer and prices for all their products, this is pretty big. It’s also a great way to reach new and skeptical editors who have waited to see where all this was going.
Unlike what’s been heard around for the last months, this proves too that Apple still cares about their editing program and their professional customers. And this was confirmed on Larry Jordan’s blog earlier today.
Jordan has had the chance to ask key Apple folks, as he names them, what were the key messages Apple wanted to convey with this upgrade, and here is the answer they gave him:
1. Apple is committed to the professional user.
2. Apple is listening to user feedback and adding major new features far faster than they could do in the past.
Last but not least, Apple also put an announcement about coming upgrades for 2012:
Another way to reassure us and confirm that everything might not be lost.