Watch the Awesome WEETABIX (!) Ad and Then Discover How DANIELS Did It.
Raise your hand if you want to work with DANIELS, the tandem composed of Daniel Scheinert and Daniel Kwan that has brought creativity to another level in a year.
Once again they left me speechless with their take on Weetabix (yes, the cereals).
And if you’re wondering how creative you can get when it comes to promote cereals, watch this:
Watching commercials will become even more unbearable now and I’m hoping that Daniels will also work for every cleaning products, perfumes and cars, for a better world.
I especially enjoy these two ability to use to the perfection the techniques available today, to do so in an original way, and to build a universe with them instead of meaningless visuals.
Even better, is the 4 minute making-of presenting the different departments involved and how they created the puppets to perform the dance.
Raise your hand if you want one of the teddy-bear costume.[via Motiongrapher]