Terstall was hoping to raise 20,000 euros for his next short movie and used CineCrowd to raise money over 40 days. But 20 days before the end of the campaign, Terstall only had 2,000 euros. So he decided to think outside of the box and came-up with Twitflicks:
a) give money for his crowd-funding campaign
b) send a tweet with a loose logline
c) Terstall will shoot a mini-movie, a.k.a a Twitflick, telling your tweet story. Every 10 euros you got a 10 seconds movie, and passed 60 euros, you got a one minute movie.
The Press publicized Terstall’s idea and it quickly became a mini-phenomenon. In the remaining 20 days, Terstall reached his goal, he now has raised 118,000 euros and has decided to go on and make a feature film.
Watch the video realized by One Big Agency explaining the whole process:
This is the perfect illustration of how unique rewards and call to participation can engage people. It also shows that with the good idea -and the right visibility time is not an issue. It’s easier to mobilize people for 3 days than 3 weeks and to share your passion with them when they feel there’s something in it for them they won’t get anywhere else.
I don’t know how famous Terstall is, but having a 10 seconds mini-movie based on your own tweet seemed appealing enough to mobilize people and the equivalent of a feature film budget.
Obviously Terstall also had to put a lot of his own time on it, a major investment for a major reward but that everybody might not be able to produce. I was really impressed while watching some Twitflicks to discover that almost every movie was made with a different technique, had an original tone and certainly demonstrated a great level of creativity.
I’m not sure how Terstall secured the music rights (a song from famous french rap band NTM can be heard in one of the video below), if he had a team to help him prep, shoot and edit these mini-movies, and how much money he had to invest on Twitflicks to make it work.
These are all numbers I’d love to see.
In any case, triple kudos to Terstall for coming up with a bold idea and making it work.
If you’re curious to see how you can do a mini-film based on a Tweet watch below couple of examples or go directly on TwitFlicks:
TWEET sent: After many years, a man finds out that he’s married to a zombie.
TWEET sent: A suicidal penguin explains in a cheerful way that communism has failed.
TWEET sent: But Officer, sir, I can explain!