The Girl With The Dragon Tattoo Compensates Silence With Bigger Prize
We wondered if its was going to happen, and it did, the 5th clue wasn’t in North America but in Europe. It wasn’t in Sweden though, but in England, and the price was Harriet’s Diary.
After having let us waiting for four days, Mouth Taped Shut finally posted a picture containing a secret, but without a tag this time:
The bold letters had to be isolated to reveal: white as bone. The What Is Hidden In Snow website revealed that not only was it in London but it also was for one of the big square on the grid, which are, as we suspected, bigger prizes.
We are still waiting on private pictures to be uploaded somewhere, at some point. So more on that later, but that’s a pretty nice way to deal with Ocotber 31st!
WHERE ARE WE NOW? Personal Thoughts.
The Girl With The Dragon Tattoo campaign is in its third week and many elements left me wondering. Here are some information and questions I have, in no particular order:
- Clues 1 and 2 were hidden on a Thursday and Friday, then last week, clues 3 & 4 and 5 & 6 were hidden almost in pair on Wednesday and Thursday. Clue 7 is on a Monday, should we expect for a second (or two other clues) clue today, or just another one tomorrow, or clues in the next two days?
- Harriet’ Diary is soberly titled: Harriet’s Diary, so only flowers are linked to a date. That doesn’t help us knowing if the dates mean something or if the flowers placement on the grid with their respective date is random or will unlock something bigger.
- [UPDATE] mentorless reader Rich Shores noticed and shared an interesting point in the comment section: all the pictures that held a clue in MTS were in Black and White. (If we exclude the San Diego post, which was a movie, but I believe that was to caught people’s attention and get some press, and if we agree that the last picture is Black and White.)
- Comes Forth In the Thaw has had a glitch again few days ago and What Is Hidden In Snow is now fancier, giving out more information: when you click on the flowers, you can see the date they’re linked to appearing on the top left corner, and they get bigger so you can have a good look at them. So have they been struggling for the last two weeks with technical issues? Is that why everything seemed a bit chaotic?
- Are the dates of any meaning besides a decorative one?
- Is there a pattern in the way clues are distributed? Or better said: why are the clues sent at such random days? (I don’t think there’s a pattern)
- Are all the rectangles International Prizes and if so, is Sweden the biggest of them?
- And do they have it under control? The reason why I’m hoping everything is a hidden pattern is because every week feels like a trial week to me. The first one, with the first clue being in San Diego for three hours (I don’t think I will ever understand why) felt like a Beta week. The second one, with four flowers in two days, felt like they had a technical issue.
The tactic (if it is one) of not posting at regular dates and times is a bit unnerving, especially since people got faster at finding clues, leaving a very small window of joy and adrenaline against long gaps of waiting time.
I tend to think that by doing so The Girl With The Dragon Tattoo isn’t expanding its campaign and reaching people who are not hard-core fans or early followers. And I have to assume that the only reason why they are doing this campaign and spending big money on it is precisely to go viral, create a buzz and build anticipation touching a wider audience.
So I’m really looking forward to seeing how the third week is going to play. At least this one started on a Monday and with an amazing prize, so let’s hope for the best.
To Be Continued…
check the archives for a taste of it.