Fleet Foxes New Animated Music Video Hypnotizes and Transports to Other Lands
Posted yesterday on Vimeo, the eight and half-minute animated music video for the Fleet Foxes‘ new song ‘The Shrine / An Argument’ has been all over the Internet and already gathered over 100 000 views. And if you watch it, you’ll understand pretty quickly why the justified hype.
Directed, co-animated and edited by Sean Pecknold, brother of lead singer and guitarist Robin Pecknold, the video took several months in the making. Illustrator Stacey Rozich, who created the characters, talks about the process to Sky High Milwaukee and her involvement during the creative process:
I was pretty involved in the creative process, the first two months of this project was spent having meetings every two weeks or so about the concept, story board, character design. I did a lot of doodling on the spot, kind of like a police sketch artist. Sean would tell me what he was imagining for a certain character and I would sit their and scribble something out and then show it to them. Once we got the characters nailed down (or mostly so, they did go through a few iterations) and we were settled into the Portland space, I got to work doing multiple angles for each character. And there were over a dozen characters.
The song feels like an epic tale, with ups and downs, darker and lighter moments, and the dreamy visuals grab the listener into an unknown and wild world multiplying the experience intensity. Sean Pecknold advice under the credits on the Vimeo page to
Please watch in HD with headphones or speakers
and full screen if you really want to get crazy.
That’s what I did three times, and that’s what you might want to do.
Music: Fleet Foxes
Album: Helplessness Blues
Director: Sean Pecknold
Animators: Sean Pecknold & Britta Johnson
Character Illustrations: Stacey Rozich
Art Assistant: Natalie Jenkins
Producer: Aaron Ball
Multiplane: Greg Pecknold
Post/Edit : Sean Pecknold
AE Assist: Austin Wilson
Sound FX: Shervin Shaeri
Story: Sean Pecknold
Labels: Bella Union & Sub Pop
Made in Portland, Oregon