We are two days in this week hunt and as you probably all know by now, an unexpected event happen: the Big Square has been revealed. Most of us were expecting it to be the big finale of the campaign, but apparently Tuesday December 6, 2011 what its day.
There’s plenty to say and speculate about, but let’s start chronologically with Monday’s hunt:
It was an all twitter-clues day yesterday, and it started at 11am PST with this:
You obtained the letters: N, C, O, O, P, C, Y, H, A, and disposed correctly you had:
revealing that the first flower of the week was… in India. Or so we thought, for a brief minute. The coordinates in the picture above were missing a dash, showing us that the prize was in the middle of no streets (nor bench) at the odd hour of 12h45am.
Pretty quickly several Happy Helpers realized there was a problem and @dag_kurt found out that the correct location was Miami, Florida. (The coordinates were changed right after on what is hidden in snow). The mistake lead to a hilarious stream of tweets that kept us busy and inspired as we waited to see who would find out the flower #34.
@lucianavee was on her way and tried to score, supported by many helpers, but arrived too late. I would like to tell you who won, but I have no clue.
The day went on and we all assumed it was a wrap until 7h04pm PST, when Mouth Taped Shut twitted again:
At 7h12 @dxiong5 tweeted the first answer:
The Lowest Temperature Possible being /absolutezero and taking us to Sydney, Australia and a bench!
This time several ‘known’ hunters went for it, including @OiNaz who was unsuccessful but wrote a nice article about her chase, and a unknown hunter, who won the flower, helped by Dallas Happy Helper @GuestUser17:
It was a straightforward, besides the small detail that the two flowers found were respectively number 34 and 36. If you remember from the last grid updated, the last flower found was number 32. Tomorrow might give us the number 32 and 35, but once again, we are left wondering if there is a reason for this change of order.
CHICAGO / STOCKHOLM
As I said at the beginning of the report, today gave us a double hunt that nobody was expected: Chicago and Stockholm, unlocked by only one puzzle and both holding a big prize.
At 8h09am PST, Mouth Taped Shut put a new picture online:
Quickly people noticed that the numbers were not the correct ones and started working on it, focusing on the numbers and their difference until Mouth Taped Shot posted (fairly quickly) in the comments:
In other words King James Bible. @antovolk took upon him to write down each reference corresponding to the number:
And the answer was /ashes,formed by taking the first letter of each quote.
That’s when we discovered, stupefied, that not only ashes was unlocking two clues, but also the biggest prize of all:
The left image was Chicago and corresponded to the smaller square. The biggest one was, as suspected from the beginning, in Stockholm. It took couple of hours for the prize to be claimed and turned out to be Lisbeth’s T-Shirt ‘Fuck You You Fucking Fuck’ (with a VHS?) for Chicago and Lisbeth’s Bag-pack, her work I.D., a postcard written to Blomkvist and a VHS named Hard Copy for Sweden.
With all the hunters on the line for Chicago, one would have thought we would knew the winner, but we don’t. As for Stockholm, Happy Helper @pockster used her magic for the third time and a friend of hers find the Big Prize.
We all started speculated about the VHS tapes, wondering if they were holding additional information when @gabrielleadelle tweeted an article posted by Entertainment Weekly revealing that Hard Copy was actually a 9 minute mockumentary presented like an archive of the show covering Harriet’s disappearance and investigation:
My first reaction was to be annoyed that Entertainment Weekly published it so close to the final hunt. Then I went straight to denial, and decided, with many others, that there has to be something hidden in the video.
I spent a fair amount of time watching it again frame by frame, looking at the static and the glitches, hoping to see letters or images that were not supposed to be there would give out another clue. Turned out there was something, but it wasn’t what we expected. Around the 9th minute of the video you can see an hommage to Tyler Durden and his Fight Club with this NC-17 image:
(I believe @hingle is the first one who noticed it, but I also received the picture by email and tweet many times afterwards) To be honest that lift up my spirit a bit because at least there was a subversive Fincherian touch in the video, and it makes me smile to think that EW is showing that.
That’s also when I reached resignation and accepted that if there was something in the video, it was not supposed to be uncovered yet. (Yes, it sounds like partial resignation)
Joke aside, the Hard Copy video is amazing and I was impressed by the work they put in it in all levels, it is rich in information and a feast for the eyes.
So, why the confusion?
All that is all good and nice, but where are we going from now? It doesn’t make a lot of sense to me to reveal the biggest square of the grid 10 to 15 days before the hunt ends.
We are now left with 5 flowers and 2 ‘big’ prizes, but we don’t know if there will be a climax or if the road as straight as it seems, with few more hunts and… that’s it.
Why Chicago and another flower were not enough for today? That’s a question I’d like to have an answer to.
I was also surprised by the biggest square’s prize. Not that it is not a good prize, it’s a great prize, but I was imagining something more ‘wowing‘. (Especially since the most incredibly part of the prize was revealed before the owner knew what he/she had in hands)
Because I cannot wrap my head around the idea that there won’t be a big finale, I hold on to the hope that there is something bigger going on, that I just can’t see yet. But what if there isn’t and it’s just me being in denial again?
And that is why I’m confused…
We’ll know more tomorrow (although I’m suspecting it will only be flowers 33 and 35) or another day.
To Be Continued…
**To read a recap of everything written about TGWTDT marketing campaign, click here**