It was only a matter of time before someone came up with a video made on the iPhone 4S, and to be honest I am not even sure this video is the first one, but it is probably the first one that will have a real buzz. Posted two months ago, the movie who has already 200,000+ views keeps expanding its audience.
Written, shot and edited over a weekend -in the 48 hours Film Project spirit- by a French team lead by filmmaker Maël Sevestre, Framed is a three minutes short with a single and simple (and by simple I mean clear and focused) premisse: “We wanted to tell a story about an old camera that allows you to see his past owner” says Sevestre to Zacuto .
If you keep in mind that it was shot on a phone, the result is pretty impressive. I am willing to bet that many viewers won’t notice the difference by themselves and, most importantly, that the quality of the film won’t be the reason why they enjoyed or not Framed.
Framed is a great example of the power of limitations and a reminder that if there is a story, and if the directing is thought in a way that uses the tools in the best way to tell the story (as opposed to adding unnecessary visual ornaments to entertain the viewer), then having an iPhone 4s, a Canon 7D or a Red Camera won’t make a decisive difference in conveying emotions and touching the audience.
Watch for yourself and let me know what you think of it: