Staying Creative Within A Commissioned Work: Watch MGMT New Music Video
After his cutout animated work for Apache, the music video Danger Beach, New Zealand director Ned Wenlock, aka Oneedo, was contacted by MGMT to do the music video of their cover of All We Ever Wanted Was Everything.
But as Wenlock explains on his blog, if the technique was to be the same, the songs were not anywhere close:
Something similar to the Apache video I made earlier this year for Danger Beach was required with animated characters of the band etc. The track however couldn’t be more different. I really like it, but whereas Apache had been upbeat, fast paced and short. This track was incredibly slow, melancholic and long. In the past I’ve been careful to pick music that suites the type of animation I do, this track was a bit of a challenge as I wasn’t sure animated characters would sit comfortably with the subject matter of the song.
To find a satisfying way to animate the song, despite its slow rhythm, Wenlock decided to focus on the lyrics and make them the link and transition between the unfolding scenes and mixed several techniques tested during his previous works:
The unfolding technique came in part from a similar technique I developed for the Apache video, but also from earlier works where I’d been creating scenes from layered images in After Effects and casting lights on them to create shadows (Bedbugs Odyssey).
Watch the result:@thefoxisblack]