Are We Really Living A Renaissance Era in Entertainment? So Says ‘The Sky Is Rising’, the Report that Defies the Industry’s Consensus
Because I can see you raising your eyebrows thinking ‘Oh no, not another report!‘ let me reassure you right away: yes, The Sky is Rising is another (free) report, but it is also only 36 pages of length, and 10 really if you are only planning to read what concerns films and videos. So consider it more like a long article (without videos or images).
Written by Michael Masnick and Michael Ho, from TechDirt and via Floor64, this short report distinguishes itself with its bold statement, that goes against everything we have been hearing as of late, see for yourself:
James Curran Unofficial Credits for Tintin got him 600,000 + views and a job from Spielberg
This report explores the true state of the entertainment industry and concludes, quite simply, that the sky is not falling on the entertainment business, consumers or content creators themselves. Instead:
The Sky is Rising
In fact, what amazed us in going through every bit of data and research we could find, was how utterly consistent the results were: the wider entertainment industry is growing at a rapid pace (contrary to doom & gloom messages).
An Open Letter To Canon made by Sydney-based Doug Bayne and Craig Anderson gets some love from Vincent Laforet and hits 130,000 + views
In the course of 30 pages, the Michaels go through the four main branches composing the entertainment industry: the video market, the music market, the book market and the video game market, and provide numbers and brief case studies showing that:
There is more money going in to the overall market, more content being created, and many new ways to make money. That shows that there is a business model challenge — and a marketing challenge — but much more opportunity in the long run.
If you have been following what is going on in the ‘film/video market’, you probably won’t be thrown out of your chair by the chapter dedicated to it. The three case studies are about Louis C.K., Edward Burns and Kevin Smith, three of the most famous recent examples, but also three established artists that could capitalize on a strong fan base to compensate the lack of P&A budget.
Madeline shoots everyday for a year and edits a little movie for a friends and family. She hits 1 million + views in three weeks (and has likely be contacted by eager managers and agents)
Regrettably, and as many other articles and books dedicated to our strange and revolutionized time, the report doesn’t take into account marketing and distribution, two aspects of our dear business often crucial in the life and death of any projects but also to determine if they were successful.
So why is The Sky is Rising an interesting read?
Because it is the first time that I come across a report bold enough to state that things are going well, and will likely get better, and using numbers to prove its point. (But it is up to you to interpret the numbers and understand they are sometimes relative)
And the authors do have a point: the red alarm telling us we are all going to die due to piracy is mainly coming from middle men and people already in place who are seeing the massive changes going on as a threat (for good reasons). Or from Studios trying to make gigantic amount of money to pay massive salaries to over-paid human beings and tons of small salaries to under-paid human beings. (And let’s not forget about the parking validation interns cost)
But when you switch angle and look at what is going on from our point of view, we, the unknown and unconnected of the world, today does feel like a Renaissance Era (when you don’t want to commit suicide).
Only look at the examples I shared above and are coming from previous articles on mentorless: they are all videos made in the last six months by unknown, thrown at the Internet sea, and that have reached an incredibly high number of people. And I bet there are many more self-produced videos that generated similar buzz that I have missed and likely had a positive impact on their authors.
The Sky is Rising is an interesting read because it reminds us that change is not only inevitable, it is also good.
Of course, if you dream of living again the Golden 70s like your pals Spielberg, Scorsese, Lucas and Coppola, you might feel like things are not going the right way. But if you just want to create stories, reach as many people as you can, and make an decent living out of it, (and if you are not a white male) you might have been born at the right time.
For much more click here and read and/or download the report.[thanks to @dylanhorrocks ]