Working On Your Next Movie Poster? A Look Back at the Posters That Trended the Most in 2011
One of the key and often overlooked aspect of promoting a movie is a good poster.
Indie movies are the first one suffering from this lack of attention (and budget) probably not realizing that if it’s very hard to come up with a poster that will make people go see your movie, it is very easy to make one that will repel them from considering watching your film.
Of course, it is tougher to promote a film when none of your actors are known and your genre is drama, but in recent years there’s been a movement of creative people designing their own posters of released film, and proving that sometimes you don’t need much to build a mood.
One of the most enjoyable is Fake Criterions:
Colourlovers has shared a quick study of the posters of 10 blockbusters from 2011. As you can imagine, 7 of them are action flicks, 1 is an animation, 1 is a comedy and 1 has been debatably named a ‘drama’, and they all made millions.
So how is this relevant to us?
Well, if you are not planning to pay someone who is good at making movie posters for your film, but still need one, you might want to have a look at the 2011 tendencies for fonts, colors, and images vs illustrations. It can give you some ideas on how to shape (or not shape) your own poster:
It is also worth it to have a look at the selection, as they go into greater details about the composition of the image (when worth mentioning), the textures etc.
See for yourself:
The indie posters picture at the beginning of the article is from the very good slideshow Worst Ever Movie Posters Cliches, that is a good tool to avoid obvious and seen a million times choices.
Via Design Taxi