Google Takes on 4 Successful Ads From the 60’s and Turns Them Digital
What if four of the most famous ads from the 60s were to be made with today’s digital tools? That’s the question Google asked themselves and decided to answer to with Project Re:Brief.
To do so, they teamed-up the creative minds behind Coca-Cola’s Hilltop, Avis’ We Try Harder, Volvo Drive it like you hate it!, and Alka-Seltzer I can’t believe I ate the whole thing, with their Google team to produce a contemporary and digital version.
Director Doug Pray documented the process and a feature version is announced for this Spring. In the meantime, some ads are already up on the website, with a complementary short documentary.
Below is the Volvo’s 2.0 making. Its director, Amil Gargano, who said ‘Technology has left me pretty much in the past, largely because I tend to ignore it.‘ demonstrates that there is vital logic to achieve good film-making, and without it, all the tools in the world won’t make the final video go very far:
It was Marshall McLuhan who said ‘The Media is the Message’.
And I say no.
The Message is the Message.
No matter what Media you’re in.
Think about content.
Content is what matters.
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