What Type Of Film Would You Make With Nike’s Money to Make it Count?
New-York based filmmaker Casey Neistat was asked by Nike to shoot a film showing what it meant to him to #makeitcount. Neistat, along with his friend Max Joseph took the money and traveled as much as they could until there was no money left.
One touch I found particularly efficient in the video was the succesion of inspiring quotes by major “historical” characters to cease the moment and live fully.
Nike has been efficiently surfing on the wave of ‘home-made feel’ videos to advertise their products, and this is another good example to watch, especially on a Sunday:
thanks to Ted Hope
check the archives for a taste of it.