Watch ‘Mama’ the 2 Min Horror Short Film That Convinced Guillermo del Toro to Produce a Feature Version
Once in a while, a short-movie reaches the right targets and become a feature. That said, I have heard more time than I can remember players saying ‘Don’t shoot a short to attract investors, it no longer works.’ Why? I don’t know, but it does seem that it’s never the short that was intentionally made to sell a feature idea that gets the industry’s attention.
Andy and Barbara Muschietti, who respectively directed and produced Mama, are one of the lucky few that can say their short opened them doors to a feature although Mama was never supposed to be a short movie, and even less a story leading to a feature. Mama was shot as a ‘ghost story’ while the siblings were working on developing another feature idea. Then Guillermo Del Toro, through his production company, got a chance to watch it and decided to get involve, thus changing the ghost story’s course forever. (tatatatam)
Mama has been available online for more than two years via Mama‘s cinematographer, Sebastian Sarraute, vimeo’s account. (you can watch the short below)Yesterday the short was uploaded again on Youtube, this time by Mama the Movie, the official feature film’s channel, with an introduction by Guillermo del Toro explaining what he saw in Mama that made him want to push this particular project.
You can see both videos below: Sarraute’s version is Mama original cut, which has an extra scene at the end. The official account video has Del Toro introduction but left the last scene out, either because it no longer fits with the feature film story or because they didn’t want to reveal this element.
Del Toro’s strategy, using the short movie as a marketing tool and his own fame and fan base to create awareness seems like a wise move. What seduced him will likely seduce an audience inclined to watch horror movies, and it is far more efficient and original than sending out another trailer. Because who doesn’t want to watch the two minute short film that made Del Toro want to turn it into a feature? (again) I don’t know, but I’m certainly too curious to resist.
What about you?