A New Way to Engage With Your Audience: Director Duncan Jones Tweetalong “Source Code” TV Screening
Duncan Jones, who was featured here last week with Moon‘s behind the scenes and hit the headlines few days ago with the “Warcraft reveal“, belongs to the group of directors using Social Media to engage with their fans and find new and organic ways to promote their work.
Last night, ch4 screened Source Code, Jones’ second sci-fi feature released in 2011. Currently in the U.S., Jones did a tweetalong, both commenting and answering questions as he watched the movie along with the audience.
Tweetalong is a new way to engage a movie’s audience and congregate fans, giving them new insights and offering them to connect and share with the team behind a movie. It might very well become the next 101 marketing strategy, replacing DVD commentaries, who knows, but today it certainly feels fresh and exciting. It is quite amazing to think that we can now engage with the director of a ‘Hollywood Movie’, wherever we are. (Granted, as long as we have an Internet connection and we speak/understand English)
Below is the full thread for your reading pleasure, it is a mix of behind-the-scenes anecdotes and story comments. If you haven’t seen the movie, you might want to do that first.)
Note: All team members mentioned by Jones can be find at the end of the thread with related links.
Duncan Jones tweetalong links:
- Editor Paul Hirsch
- Composer Chris P. Bacon
- Production Designer Barry Chusid
- Visual Effects Supervisor Louis Morin
- Rope of Silicon article about Source Code’s ending.
- Flickr picture above
check the archives for a taste of it.