How DANIELS Pitched Their Music Video Idea to Manchester Orchestra
Ever wondered how to pitch a music video to a band and how precise you should be? Fear no more, the video below will show you how DANIELS pitched Simple Math to Manchester Orchestra.
A bit of context: when the Simple Math pitch happened, Daniel Kwan and Daniel Scheinert had already directed few projects under DANIELS name and garnered attention, but they also hadn’t had a “serious” gig in 6 months. A bit before Christmas 2009, the duo decided to shoot a short and send it as a personalized Christmas card to all their professional connections:
The video got tremendous success, a music video rep saw it thanks to DANIELS’ music video rep and decided that one of his 2010 goal would be to find them a music video gig. That gig turned out to be for Simple Math.
During the previous six months, DANIELS had been pitching many bands and rejected many times. Seeing the video below, two things got my attention: the passion and energy they give while pitching, as if it was the first time and they had never had a no before, and how detailed and close to the end result their pitch was.
Watch their pitch to Manchester Orchestra, with a split screen showing the music video on the right:
It is impressive to see how connected they are to one another and how easy they make this exercise look. DANIELS are a productive duo and every time they direct something, it buzzes on Internet (and on mentorless), so it feels like they’ve been around for quite some time, but the two friends only started working together during the summer 2009 and Simple Math came out in 2011.
DANIELS were invited at the last Vimeo Festival and talked about the how, what and why of their career. If you’re curious to know, you will enjoy that:
If you want to know EVEN MORE about DANIELS, here is a link to a treatment they made for Beyonce and that got rejected.
Last but not least, see below the previous articles about DANIELS you can find here:
- How to Edit Goodbye 2012? Answer with Two Dramatically Different Videos That Will Leave You Happy.
- Is a Cool Concept Enough for a Story to Stand Out? [Watch Pockets by DANIELS]
- Geek Alert: Watch the Awesome Weetabix (!) Ad and Discover How DANIELS did it