Lagerfeld Directs 13 min Short Film With Keira Knightley As Coco Chanel
Perfume/Fashion ads have always been a lucrative and attractive business both for actors (see Keira Knightley, Natalie Portman, Scarlett Johanson, Charlize Theron, Vincent Cassel, Brad Pitt etc.) and directors (see Scorsese, Aronofsky, David Lynch etc.) Unfortunately, few of them are memorable, despite their lavish cinematography.
Karl Lagerfeld, head designer and creative director for Chanel since 1983, has tried to do things differently with ‘Once Upon a Time...’, an 13 minute short movie in Black and White starring Keira Knightley as Coco Chanel. The story takes place in Deauville in 1913, in the first store Chanel opened.
All in all, if I command Lagerfeld for trying something new in an industry that seems otherwise frozen in time, marketing wise, I also have to add that ‘Once Upon A Time…’ lacks energy. It almost feels like the actors were asked to improvise, and if it does give a more realistic feel to the short than a regular perfume ad, it also feels very theatrical, with odd conversations and awkward silences.
If you’ve read Edmonde Charles-Roux’s biography of Coco Chanel, you might find Lagerfeld’s depiction surprising. Watching the short, Chanel’s singularity and talent don’t come across as much as her fascination for other women’s style.
How do you feel about Lagerfeld’s short movie? Watch it below and let us know:
Via The Playlist