6 Reasons Why Instagram Video Just Hit Vine Real Hard
The race to get the social-video spot has just become a little bit more interesting. Last January, Vine App came out and seemed like it was (ironically) the Instagram for Filmmakers. In six month the Twitter-owned app became one of the fastest growing application, toping the download chart for weeks and gaining 13 million users. I have only recently started really enjoying the app’s potential, and that came hand in hand with me discovering successful accounts that are being very creative with the allotted six seconds slot. (more on that soon)
Even so, Vine has had trouble from the very beginning. I wrote about its problems in an early post, and although the majority of the problems were taken care of, there are many details that can make the app very frustrating. (Like the fact that if you tap the screen with your finger by inadvertence while shooting something, you either have to start all over again, or accept you’ll have a stupid shot in your video. Both inconclusive solutions)
It has been rumored for a while now that Instagram had been working on a similar application and it felt that, maybe they were too late in the game and had to bring something new to the table to make it look as exciting as Vine.
And boy, I think they just did.
I did a quick test of the video option (that you can get by simply doing an update of your currently running application) and here is what I immediately enjoyed about it:
1. You Have An Actual Record Button
That means that not only you reduce the risks to shoot by mistake (the Vine App lets your record by just putting your finger on the screen) but also that you can touch the screen to focus! YES!
How many times have you taped your screen with Vine to focus and realized you had recorded by mistake and had to do it all over again? I know I have done it way too many times for my taste.
2. You Can Delete the Last Take You Shot Without Losing the Whole Movie
As I mentioned in the intro, one of the frustrating aspect of the Vine app is that it won’t let you erased just one section of the video, it’s all or nothing. Whereas with Instagram video, not only you can see how long each take is, proportionally to the others, but you can also decide to erase a take or several, starting from the last one.
3. Your Film Can Last Anytime Between 3 and 15 seconds.
That is very much up to you and it feels good. You actually have a little black mark (the first one you see on the timeline from the picture above) that indicates the time your video must last for it to be saved and shared. Vine videos don’t have to be 6 seconds per se either, but their length depends on parameters that are not clear. You’ll know you can share your video when a green check button appears, but depending if you shoot a stop motion with several cuts or a long take, the button will appear sooner or later.
4. You Can Add Filters
Filters are Instagram’s signature and what makes the app so popular, so it would have been surprising for them not to offer this option in the video section. There are 13 filters that have different names than the ones in the photo section (for some odd reasons).
It’s a little touch that will please all Instagram users and probably embolden many people to shoot videos.
5. You Can Stabilize Your Image
This is big. The little square button with waves on the side you see right above the filters in the picture above will help you make better video and make the user experience more comfortable. The option is automatically ON, but you can turn it off by tapping on the button.
6. You Can Chose Your Video’s Cover Frame
If you have a YouTube and/or a Vimeo account (and how can you not have one of those), you probably have a painful memory of having very bad thumbnail pictures as option to present your video to the World. And the only way to fight that is to have a Pro account or to modify the length of your video so you will have different choices.
Well Instagram took note and offers you to choose a Cover Frame from a large amount of frames. Again, this is a small detail that will make a lot of people happy, especially all the big Instagram accounts that have gained famed through a defined aesthetic. When you already have several hundred thousands of followers who like the way you take pictures, you want to be able to offer a consistency in your videos as well. Or so I imagine.
Couple of More Points
Instagram is ten time bigger than Vine. It is 130 million users vs 13 million. It is also available on more platform than Vine, that has only recently opened its market to Android. The millions of Instagram users that already have put an effort in creating a community will unlikely make the jump to Vine, unless Vine steps up its game.
Right now, Vine only has three things for itself:
1) You can embed the Vine Videos anywhere. It’s a very recent update but one of importance that Instagram Video will hopefully offer very soon.
2) You can watch Vine videos directly on your Twitter feed if they are shared on Twitter, whereas you need to click and open a new tab to be able to watch an Instagram Video.
3) Vine counts some rising “stars” who find their public in its circle, and unless these successful accounts jump ship, their presence only will bring more users. But they need more of those rising accounts.
Now let’s see…
How Instagram users are going to make this new option their own. What will be done in 15 seconds? Will Tribeca do another Film Festival for the Instagram Video Users? Will Vine Staff wake up and start updating their Editor’s Picks again, to show and share how diverse and creative their users are? And what will be Instagram first update?
If you want to read more about Instagram Video, you can check their FAQ here. You can also watch the video Instagram did for launching its new option below.
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