The Creative Process in 10 Acts by Tiffany Shlain
Up until January 2011, you probably knew Tiffany Shlain as the Webby Awards’ founder. After that if, like me, you were at Sundance, you’d always remember Tiffany Shlain as the director behind the excellent documentary Connected, which also was her first feature film.
Over the years doing Connected, Shlain has developed a specific storytelling style, mixing medias, using archives, and narrating over fast paced and stimulating content. And it is that same style that she now uses for The Future Starts Here, a 8 episodes webseries sponsored by AOL Originals that tackles a number of current subjects linked to life, technology and creativity.
The 6th episode of the series is dedicated to our beloved friend the Creative Process and opens with Tiffany Shlain’s recalling her first feature film. Tiffany started working on her first feature film when she was 21. After four years of hard work, and having asked money and favors from everyone available, she came to the conclusion that her first feature film would not the see the day of light.
Such an experience can be traumatic, and I am sure many of us by now have had a project that slowly died over the years, despite the love, care, money and energy we poured into it. I don’t wish anyone to go through this, but it is a very real part of the creative process.
Knowing this might happen and be armed to face it will save you a tremendous amount of time and energy in your creative journey. (Take it from someone who got burned out by one of these ‘toxic project’.)
There has been a lot of inspirational list made regarding the creative process, procrastinating and everything standing between us and the masterpiece hold prisoner in our brain.
Shlain’s list highlights not often mentioned steps belonging to the process.
The Creative Process in 10 Acts by Tiffany Shlain:
- Stage 1: The Hunch
- Stage 2: Talk about it
- Stage 3: The Sponge
- Stage 4: Build
- Stage 5: Confusion/Darkness
- Stage 6: Just Step Away
- Stage 7: The Love Sandwich
- Stage 8: The Premature Breakthroughlation
- Stage 9: Revisit your notes
- Stage 10: Know When You’re Done
Watch the full episode below to enjoy the whole journey on Tiffany Shlain’s creative process:
If you enjoyed it and want to see more of Shlain’s ‘The Future Starts Here’, you can watch the full series here.
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check the archives for a taste of it.