How The Brothers Lynch Created a No-Budget Hypnotizing Internet Hit with Public Domain Content
MAKING THE MUSIC VIDEO FOR ‘The Hope Of A Favourable Outcome’
We discovered that a number of these original Victorian phenakistoscopes had been digitized online and so we began hunting for decent resolution captures. The great thing is that because of their age, these discs are all in the public domain and so can be used by anyone in their projects. Once we felt we had enough to make a music video work we set about testing out the technique. The first hurdle was to work out what speed we would have to rotate each disc at to produce the persistence of vision effect that makes them animated. This is different for each disc as it depends on how many instances of the animation are present. At first it was a case of trial and error, just trying different rotation speeds in Adobe After Effects and seeing what the effect was but after a while we realised that there was a mathematic approach to it that could streamline the process. We calculated how many degrees each disc would have to spin per frame and then tested them all out. Once we’d got that persistence of vision effect working on each disc we set about creating the sense of the infinite zoom.
Once we had successfully created a test of the concept we then had to decide what to do with it. Carly Paradis has been our composer on our past two short films and has done a fantastic job on both and so once we heard her new album, and especially the track The Hope Of A Favourable Outcome, we felt it was the perfect style of music for this video. So we reworked the test so that certain animations lined up with certain moments in the song i.e. the boxers punching as the beat comes back in, the cellist playing as violin is heard. Then we sent it to Carly. Until that email she had no idea that we’d been working on it but her response was fantastic. She had only one real note, to try and find some animations that would emphasise the bridge section of the song, but once we’d tweaked that it was ready to send out.
check the archives for a taste of it.