Introducing Lean Content, the First Online Program to Help Content Creators Thrive Using the Start-Up Mindset
Sell Art on your terms.
This bold (and dreamy) statement has become a reality for several creatives who have found a way to adapt to today’s models, and might become one for you, and me and everybody else.
Today online disruptive training program Lean Content launches, and it might become one of the tool you’ll rely on to gain creative and financial freedom.
Lean Content is “the first-ever online course for content creators” created by two times Sundance Winner Ondi Timoner (DiG!, We Live in Public) and NYT best-selling author Eric Ries, who penned the Lean Startup.
Timoner and Ries combined their experience, Ries’ knowledge from the Startup world and mindset, and Timoner’s interviews with Chiefs. Executive. Artist (Amanda Palmer, Austin Kleon) and active members of our community (Emily Best, Ted Hope), to design a training that takes you through ten segments to help you understand the tools available for you to test your work, build an audience and find ways to make a living.
In other words, Lean Content offers a disruptive way of thinking about creativity in present time.
I’m sure many will be triggered by the idea of testing your story before spending years working on it, or even just by the idea of calling your creation a product or content. If reading those words make you itch and growl, then this program is not for you.
On the other hand, if you know in your guts that this is the future for storytellers and feel like you need help to understand where we are at and what is possible to do, then Lean Content can be a precious ally.
I’ve had access to the Lean Content program, and here is what I think so far: if you know nothing about how to integrate Internet, audience building, marketing tools, and disruptive thinking to expand your work’s impact, consider taking this course, it’s a great introduction to all those elements.
The videos are packed with information and possibilities, and just for that, I feel it is worth your time and money.
The program also asks you questions and gives you assignments to complete (at your own pace); those will require you to sit and spend Time with a capital T on them.
My feeling is that the lessons will work even better if you have a project in mind you can develop along the way so you can implement the ideas as you go.
The program englobes all fields, from filmmaking to writing, making music or painting, so it is not tailored for filmmakers, but for creatives at large and offers a variety of concepts and tips.
It is your job to pinpoint which tools will help your project, and to use and cultivate them your own way.
So Lean Content is not about making the work for you, but rather about introducing you to the possibilities available for artists in the world we live in.
The program is far from having reached its full potential yet, and it will likely evolve with time, but as it is now, it gives you its worth of content and knowledge for you to give a concerted direction to your career.
Lean Content is now part of the Design your own film school page. There is no similar training out there for creatives, and it could be an asset to build your career, if you decide this is what you need to explore and develop.
Go check their site and decide.