How a Tweet Propelled Cesar Kuriyama on Jon Favreau’s Set and What We Can Learn From It
Cesar Kuriyama, who created the “1 second every day app” during a leap year and ended up speaking at TED, also managed to get his app in Jon Favreau’s film Chef.
Kuriyama felt Favreau didn’t receive enough praise for still playing Downey Jr’s chauffeur in Iron Man 3, even though he was no longer the director. (Favreau directed Iron Man 1 & 2). He tried to express his support to the famous filmmaker in a tweet, and after dozens of attempts, gave up, feeling silly and that it was pointless to reach out to someone that big. Kuriyama turned off his phone’s screen and went to bed.
The next morning, at 6am, he opened up his screen to see his latest ‘draft’ to Favreau and decided to hit send, because-why-not-after-all…
Turned out that Favreau saw the tweet, checked Kuriyama’s bio, clicked on the link to his app and had his team contacted Kuriyama a bit after, asking if they could use the app in Favreau’s new film.
The biggest lesson for me here, is that Kuriyama thought Favreau was out of reach and because of that almost got discouraged at sending him a tweet, even though his intention came from a genuine place.
He felt like Favreau was passed interacting with “unknown people” and I think we all feel that way at one point. There is someone whose work we appreciate, or connect to, and we don’t say anything because there’s this unspoken notion that there is a line between those who made it on a global scale, and those who didn’t.
The fact that Kuriyama did it anyway, and the ripple effect it had got me thinking.
What do you have to lose, actually doing what you would normally look as a crazy/hopeless action?
Just to be clear, I’m not talking about giving your spec script to Guillermo del Toro while at a book signing (this won’t actually fly) but reasonable actions such as, sending a message to someone whose work has touched you to let them know about it. Yes, they might never reply (the probability is that they won’t reply) but one day, your intention, might connect with their attention, and a strange ripple effect might occur.
Just before writing this article, I took a pen and a paper and wrote down “5 crazy actions I could do”. And I will go through them, in the coming month. Or try to get as close as I can.
So this is my invitation to you: write down 5 “crazy” actions you could do, professionally speaking, and see what happens. Maybe nothing will seem to happen, but I have a hunch that you won’t feel the same afterwards.
Listen to the Crowdscene full podcast with Cesar Kuriyama.