Growth Hacker Marketing
written by Ryan Holiday
It’s the second book by Ryan Holiday that makes it to the MCM, and it’s a 1h30 read at most. Holiday talks about a phenomenon that might be familiar to your ears if you’re into marketing or you’re in a start-up, but that’s still fairly new, and it’s about this new movement of marketing that disregarded the old system (spending millions on billboards, printed ads, any ads really, without knowing who is seeing it or if it works) and instead used a hacking mindset and their micro-budget to find their audience, obtaining spectacular results. (Paypal, AirBnb, Dropbox, author Tim Ferriss are all examples in this book.)
In other words this book might be for you if you fall under one of those three categories: you are an artist/creative and you’re aware that having a direct connection to your audience is what ultimately matters, you work in a startup/in a marketing department and you’re trying to get your product into people’s hands without spending millions you don’t have, or you’ve read this paragraph until the end (I think it means you’re curious, admit it!).
Growth Hacker Marketing was selected in the Monthly Creative Menu #16, which was emailed in May 2015.
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